Polaclub – camera store, accessories and film

Polaclub – a store for cameras, accessories, and photo film.
Client's problem – low profitability and unstable traffic.

Task: Launch a campaign that helps Polaclub maximize existing traffic and also grow the audience.
How it all went:
1. Initial audit and analytics.
2. Website speed optimization.
3. Launch and monitoring of PMAX.
4. Added banner advertising.

Results:
Real achievements: Thanks to our work, Polaclub managed to achieve a ROAS of 1720% at the peak of sales. This allowed the client to earn more without increasing advertising costs.
Sales growth: Another impressive result – a 68% increase in sales due to the optimization of key products, cameras, and cassettes. This allowed the company to experiment with additional advertising formats.
Impact on business: Thanks to a stable flow of new customers and a high level of profitability, the client reached a new level of financial stability. This allowed Polaclub not only to maintain its market position but also to build long-term development plans.