Car rental | Contextual advertising setup / Global

EasyPeasyRent is a car rental service providing its services in Bali. Advertising campaigns were conducted using Google Ads.

Tasks

Lead generation (applications) for car rentals.
Optimization of the cost per lead (CPL).
Expanding the reach of the target audience in the main tourist areas of Bali.

What was done

Set up contextual advertising: Google Ads was configured to attract targeted traffic.
Collection and analysis of key phrases: Using Keyword Tool, a complete parsing of key phrases related to car rentals in Bali and its areas (Kuta, Denpasar, Ngurah Rai, Jimbaran) was performed in English and Russian/Ukrainian. 98 most suitable and frequent queries were selected from 3465 obtained for setting up advertising campaigns.

Creating ads: Advertising announcements were developed for Search, GDN (Google Display Network), and Remarketing for English-speaking and Russian-speaking audiences. Quick links and clarifications were created containing information about various types of cars (four-seaters, seven-seaters, premium, bikes), prices starting from $30 per day, free replacement, and 24/7 support.