Car rental | Targeted advertising setup / Global

EasyPeasyRent is an online car rental service in Bali. The company offers clients a wide selection of well-maintained vehicles, several types of insurance, 24/7 delivery across the island, as well as personal assistant support for all questions related to the car and vacation on the island. Key advantages include ease of booking and use, as well as constant customer support. The company operates worldwide, but with the exception of Bali as the target region for advertising, as the service is provided on the island. The company's pricing policy is approximately 15-20% higher than local competitors, but comparable to non-local ones.

The main goal of the advertising campaign was sales from the website.

Solution
To achieve the set goals, a strategy for audience segmentation and targeting setup on Facebook and Instagram was developed. A segmented approach was applied, including three main groups:

Travel
TOP (Premium/High-Net-Worth Individuals)
Website Retargeting

Targeting setup principles:

Geography and Demographics:

Location: Advertising is targeted at users in the USA, Asia, Europe, Australia, Canada, and New Zealand.
Exclusions: Advertising is not shown in Bali.
Age: 20-65+ years.
Gender: Any.
Languages: Russian, Ukrainian, English, depending on the segment.