Real Estate Investments | Setup and Management of Target

The client (project DYBAYT) is a business specializing in real estate investments in the United Arab Emirates, offering properties in Dubai such as Damac Lagoon Villas & Townhouses and Sobha Hartland Luxury. The target audience is Russian-speaking individuals interested in real estate and investments, as well as people in executive positions.
The main tasks of the advertising campaign were:

Generating traffic to landing pages (websites).
Attracting leads through lead forms for potential investors.

Solution
To achieve the set goals, a multi-step funnel and a segmented approach to audience targeting on Facebook and Instagram were developed. Three main audience segments were identified:

Broad segment "Real Estate Investors":

Geography (place of residence): Worldwide.
Age: 25–45 years.
Language: Russian.
Interests: "Apartment", "House" or "Residential complex".
Additional interests (luxury segment): "First-class travel", "Elite resorts", "Luxury yachts", "Wealthy person" or "Luxury items".
Employer/Position (professional segment): "Business owner", "Chief Financial Officer", "Co-owner", "Chairman and Managing Director", "Business owner/Engineer" or "Founder".

Focused segment "Investments in the UAE":

Geography (place of residence): Worldwide.
Age: 25–45 years.
Language: Russian.
Matching criteria/Interests: "United Arab Emirates" or "Dubai".
Additional interests (investments): "Real estate investment fund", "Alternative investment market", "Investments" or "Real estate investments".
Additional interests (types of real estate): "Apartment", "House", "Villa", "Real estate" or "Residential complex".