Dried flower wedding arrangements | SEO Promotion / USA

DecorFlowerBar specializes in wedding bouquets and arrangements crafted from dried and preserved flowers. Operating predominantly in the USA, with a strong focus on regions like Texas, Colorado, and California, 90% of their sales are within the United States market. The company is an experienced player in the niche of dried flower floristry, distinguished by its five years of expertise, an established online store, and wholesale operations that provide a significant competitive advantage over other florists by offering the largest assortment of flowers for customized orders. This positions them uniquely, as the dried flower market, while small, faces less competition compared to fresh or artificial flowers.
Stages of Work
Audit (Conducted on June 26, 2024)
A detailed SEO, technical, and commercial audit revealed several areas for improvement:
Content & On-Page Issues:
Low content uniqueness was identified, necessitating the creation of new, optimized articles.
Crucial meta tags (Title, Meta-Keywords, Meta-Description, H1) were not consistently optimized across relevant pages.