Case of 4.2
Period: March 2016 - March 2017.
In the first month of advertising, the gross income on the basket amounted to 2 times the advertising budget (1); after the year of work the advertising budget increased by 34%, and the gross income on the basket - by 100% (2). The profitability of each advertised rubber increased by 53% (from 2,55 UAH (1) to 3,90 UAH (2)). The total average revenue was 4.45 UAH for sales for each advertised rubber (3).
It is important to understand that it is a small and large bulk. The customer develops a base of permanent buyers, with whom he has worked for years. Each month, the company’s turnover grows due to a high percentage of permanent customers. In fact, it’s not just contextual advertising, but a targeted strategic capture of the market. In this area, considering the popularity of the internet in our time, it is the most important thing that can and should be done now. Then, when the market will be overwhelmed with competitors and demand, such advertising will cost a lot more.
In the first month of advertising, the gross income on the basket amounted to 2 times the advertising budget (1); after the year of work the advertising budget increased by 34%, and the gross income on the basket - by 100% (2). The profitability of each advertised rubber increased by 53% (from 2,55 UAH (1) to 3,90 UAH (2)). The total average revenue was 4.45 UAH for sales for each advertised rubber (3).
It is important to understand that it is a small and large bulk. The customer develops a base of permanent buyers, with whom he has worked for years. Each month, the company’s turnover grows due to a high percentage of permanent customers. In fact, it’s not just contextual advertising, but a targeted strategic capture of the market. In this area, considering the popularity of the internet in our time, it is the most important thing that can and should be done now. Then, when the market will be overwhelmed with competitors and demand, such advertising will cost a lot more.
Lvov 
Available for hire