Case of 4.1

Advertised product: Sales of castomized shorts, priority: wholesale
GeoTargeting: Ukraine
The source of advertising is Google AdWords.
Traceable target actions - making the purchase through the basket.
4.1 of
Comparison for the period: March 2016 / March 2017
According to the indicators, it is clear that the number of purchases increased by 30%, in proportion to the growth of target traffic, but the revenue increased twice - thanks to the analysis of campaigns and literary optimization and the direction of resources to the most targeted visitors.
Transitions: 1066 / 1321
Price of the click: 2.25 UAH. / 2.44 UAH (with constant traveling AdWords due to high relevance and quality of advertising can keep the cost of the click almost without traveling)
The cost is 2402 UAH. of 3219 UAH
Transactions: 13 / 17
Income: 6136 / 12582
Transaction ratio: 1.08% / 1.08%
Cost of 1 transaction: 185 UAH / 189 UAH.
Income from 1 transaction: 472 UAH / 740 UAH.