Case of 6

Advertised Product: Import Accessories Store
GeoTargeting: Ukraine
The source of advertising is Google AdWords.
Traceable target actions - making the purchase through the basket.
In the first month of advertising (November 2016) the gross income on the basket was 2 times more than the advertising budget (1); after 5 months of work the advertising budget grew 2 times, and the gross income on the basket was 4 times (2). The profitability of each advertised rubber increased by 117% (from 2.25 UAH (1) to 4.88 UAH (2))
Period: 1.11.2016-31.03.2017
Number of clicks: 37419
Price of the click: 1.83 UAH.
The cost is 68588 UAH.
Number of transactions: 137
Revenue: 264440 UAH
Transaction ratio: 0.31 %
Cost of 1 transaction: 500 UAH
Revenue from 1 transaction: 1930 UAH