Case: B2B Congress Advertising Fb/Insta

Congress for cosmetologists-estheticians and dermatologists. Event format: offline/online. Held for several years. The task is to gather targeted leads (narrow professional segmentation). Everything is done qualitatively - leads are targeted. Three types of campaigns were run: Traffic to the website and Instagram. Registration through a lead form for the offline format. A separate campaign was for lead generation for the sale of tickets for the ONLINE participation format (here we targeted Ukrainian-speaking specialists in Europe).

We have been working with this campaign for several years - we promote professional events for specialists in medicine, plastic surgery, and aesthetic cosmetology.

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