Case: B2B targeting for Pack Meal

Task: Launch the brand in the market from "scratch," build an expert community on Instagram, and establish a stable flow of B2B leads (restaurants, Dark Kitchen, semi-finished product manufacturers).

What has been done:
- B2B segmentation: Divided the audience into 3 narrow niches: semi-finished product manufacturers (meat/cottage cheese), meal plan services, and Dark Kitchen.
- Content laboratory: Created over 50 unique creatives, including complex motion design and technical video demonstrations of equipment.
- Working with SQL: Implemented a lead scoring system that allowed the sales department to receive only the most interested clients.
- Retargeting and LAL: Used the customer database to create Look-alike audiences, significantly reducing the cost per lead.

Result:
- Audience growth: From 100 to 1800+ targeted subscribers (business owners and decision-makers).
- Lead generation: Consistently 200+ quality leads per month.
- Conversion: Achieved an impressive rate of 60% conversion from lead to deal/request.
- Scaling: The project has been successfully operating and scaling since April 2023 to the present.