Case: Scaling the online course "Breakthrough" (EdTech)

Budget $167,000
Niche: Education for Entrepreneurs / Info Business
GEO: Kazakhstan, Ukraine, Uzbekistan
Period: 12 months (June 2023 – May 2024)
Task: Scale the flow of applications for Margulan Seisebayev's educational program significantly. Achieve a stable budget of $10,000+/month while maintaining the cost per lead.

What has been done:
- Budget scaling: Increased monthly expenses from $5,000 to $31,300+ (6 times growth) without losing lead quality.
- Marketing funnels: Developed and implemented complex multi-level funnels (webinars, intensives, direct sales).
- Global testing: Tested hundreds of hypotheses, creatives, and landing pages to maintain conversion rates at high volumes.
- Analytics: Implemented a system for end-to-end analytics to monitor ROI and track every conversion along the customer journey.

Result:
- Attracted 40,731 applications for webinars and the main course.
- Executed an advertising budget of $167,000.
- Ensured enrollment in 4 new training streams (over 3,000 students).
- Built a system that allows stable operation in conditions of "creative burnout" and an aggressive market.