Case: contextual advertising of children's products

Project Overview
Niche: toys, children's clothing, and baby products
Platform: Google Ads
Focus: profitable scaling

What I did
Created a scalable Google Ads structure focused on cost per conversion.
Optimized campaigns by product categories.
Scaled budgets while monitoring CPA.
Focused on growth oriented towards ROAS.

Results
Ad spend: ~387,000 UAH.
Revenue: ~3.84 million UAH.
ROAS: ~990%
Conversions: 4900+
CPA: ~79 UAH.

Key takeaway
Even in competitive children's niches, Google Ads can provide scalable growth with high profitability if optimized correctly.