Case: contextual advertising of beauty and health products

Project Overview
Niche: Beauty and Health Industry
Business Type: Wholesale and Retail E-commerce
Brand: VSB.STORE
Platform: Google Ads

Scaling Google Ads for a wholesale and retail store of beauty and health products. Creating a value-oriented campaign structure for B2B and B2C audiences and gradually increasing budgets while monitoring profitability.

Results
• Advertising Spend: ~1.56 million UAH.
• Revenue: ~20.6 million UAH.
• ROAS: 1329%
• 9300+ conversions
• CPA: ~166 UAH.

Key Takeaway
High results achieved through a value-oriented approach and controlled scaling.