Case: contextual advertising for a mini-supermarket

Project Overview
Niche: Online Supermarket
Platform: Google Ads
Focus: Revenue Growth with Controlled Profitability

The task was to increase the volume of online sales for the supermarket with a wide range of products, while maintaining ROAS at a profitable level and controlling CPA in a highly competitive niche.

Results:
• Advertising Spend: ~1.87 million UAH.
• Revenue: ~15.9 million UAH.
• ROAS: 851%
• 8,200+ conversions
• CPA: ~226 UAH.

Conclusion:
It has been proven that Google Ads can be profitable even for supermarket e-commerce.