Case: contextual advertising of streetwear for youth

Project Overview
Niche: street style / youth fashion
Business Type: e-commerce
Target Audience: youth
Advertising Channel: Google Ads
Type of Collaboration: ongoing management and scaling

Management and scaling of Google Ads for a youth streetwear brand in e-commerce. Focus on value-based optimization, category performance analysis, and budget allocation to high ROAS products while reducing inefficient segments.

Results:
• Advertising Spend: ~730,000 UAH
• Revenue: ~11.0 million UAH
• ROAS: 1508%
• 6200+ conversions
• CPA: ~117 UAH

Key Takeaway
Significant growth and profitability achieved in a competitive fashion niche.