Case: contextual advertising for a premium children's clothing manufacturer

Project Overview
Niche: Premium children's clothing manufacturer.
Business Type: E-commerce (brand).
Audience: Parents.
Platform: Google Ads.

What Has Been Done
Optimized and scaled Google Ads with a cost-focused structure. Worked on product categories, redistributed budgets, and monitored CPA while increasing sales volume.

Results
• Advertising Spend: ~183,000 UAH.
• Revenue: ~1.54 million UAH.
• ROAS: 842%
• 1800+ conversions
• CPA: ~100 UAH.

Conclusions
Achieved stable, profitable growth for the children's clothing brand.