Case: contextual advertising for the service and repair of boilers
Lead Generation & Sales
Project Overview
Niche: Boiler Maintenance and Repair
Business Type: Local Service Business
Advertising Channel: Google Ads
Management of Google Ads for a boiler maintenance company with a focus on form submissions as the primary conversion. The campaign structure has been restructured, transitioned to high-intent keywords, optimized ads, bids, and removed low-quality traffic.
Results (30 days):
• Advertising Spend: ~33,900 UAH.
• Leads (form submissions): 150
• Average Cost Per Click: ~15.5 UAH.
• Cost Per Conversion: ~226 UAH.
• Click-Through Rate: ~18.7%
Key Takeaway
A predictable and scalable flow of qualified service inquiries has been ensured in the competitive local repair niche.
Niche: Boiler Maintenance and Repair
Business Type: Local Service Business
Advertising Channel: Google Ads
Management of Google Ads for a boiler maintenance company with a focus on form submissions as the primary conversion. The campaign structure has been restructured, transitioned to high-intent keywords, optimized ads, bids, and removed low-quality traffic.
Results (30 days):
• Advertising Spend: ~33,900 UAH.
• Leads (form submissions): 150
• Average Cost Per Click: ~15.5 UAH.
• Cost Per Conversion: ~226 UAH.
• Click-Through Rate: ~18.7%
Key Takeaway
A predictable and scalable flow of qualified service inquiries has been ensured in the competitive local repair niche.