Case: Facebook/Instagram Advertising
Request - to gather people for a business conference through advertising (narrow niche, B2B, international format) Offline and online. Participation cost from 500 dollars.
The event is being held for the second year. Leads in this niche are very expensive. Products in the financial sector almost always have a high conversion cost. The task - the number and price of leads should not be worse than last year (not higher than 12-14 dollars per lead).
The most challenging aspect in such topics is to catch the right audience; the topic is highly specialized, so targeting decision-makers is quite difficult. Audiences quickly burn out, so all possible options were used - databases, lookalikes, interest-based audiences (direct, indirect, positions, etc.).
We worked for 2.5 months, gathered enough leads, and the client's sales were satisfactory. The cost per lead was managed to be kept even below last year's level (about 10 dollars per lead), and we gathered even more participants.
I gained excellent experience working in the B2B niche and with large budgets (over 1500-2000 dollars per month).
The client offered to continue cooperation, as they are promoting several other educational projects.
The event is being held for the second year. Leads in this niche are very expensive. Products in the financial sector almost always have a high conversion cost. The task - the number and price of leads should not be worse than last year (not higher than 12-14 dollars per lead).
The most challenging aspect in such topics is to catch the right audience; the topic is highly specialized, so targeting decision-makers is quite difficult. Audiences quickly burn out, so all possible options were used - databases, lookalikes, interest-based audiences (direct, indirect, positions, etc.).
We worked for 2.5 months, gathered enough leads, and the client's sales were satisfactory. The cost per lead was managed to be kept even below last year's level (about 10 dollars per lead), and we gathered even more participants.
I gained excellent experience working in the B2B niche and with large budgets (over 1500-2000 dollars per month).
The client offered to continue cooperation, as they are promoting several other educational projects.
Odessa 
Available for hire