Case for BillyBob
The case for the online store of male accessories BillyBob.
CA: men 20-60 years old, Ukraine.
The average price of the goods: $35.
The task:
to draw applications at a low price;
Increased brand awareness.
KPI: The maximum number of applications, the cost of no more than $4.
Obstacles: the price of the goods is higher than the average.
The advantages:
High quality of materials;
A large selection of goods;
A convenient and laconic website.
The Decision:
The company was launched for a wide audience across Ukraine. Traffic on the shop website.
Additionally :
In front of the 14th of February launched advertising on women 18-50 years who are in a relationship, married.
The Results:
In 72 days, 1525 applications worth $2.1 were attracted to the site. Instagram received 7858 transfers for $0,03. Additional advertising in 10 days gave the result - 397 applications for $2.3.
CA: men 20-60 years old, Ukraine.
The average price of the goods: $35.
The task:
to draw applications at a low price;
Increased brand awareness.
KPI: The maximum number of applications, the cost of no more than $4.
Obstacles: the price of the goods is higher than the average.
The advantages:
High quality of materials;
A large selection of goods;
A convenient and laconic website.
The Decision:
The company was launched for a wide audience across Ukraine. Traffic on the shop website.
Additionally :
In front of the 14th of February launched advertising on women 18-50 years who are in a relationship, married.
The Results:
In 72 days, 1525 applications worth $2.1 were attracted to the site. Instagram received 7858 transfers for $0,03. Additional advertising in 10 days gave the result - 397 applications for $2.3.