Case for promoting the website of the fishing tackle manufacturer Dnipro-Svy.
Project Information
Client: Dnipro-Svynets – a Ukrainian manufacturer of fishing gear.
Product: Fishing gear for professionals and fishing enthusiasts.
Region: Ukraine
Project Goals
Increase the visibility of the website in search engines for key queries in the fishing gear niche. Attract new customers and increase orders through the website. It was important to consider the specifics of the niche and take into account possible difficulties at each stage of promotion, which are always typical of other types of businesses.
Implemented Measures
Conducted a website audit and search semantics analysis, including work with highly specialized and low-frequency queries specific to the fishing gear market.
Creation of new subcategories in response to the expansion of the manufacturer's assortment and the addition of filter pages allowed covering a wide range of key queries, including low-frequency ones.
Creation of blog articles aimed at meeting the informational needs of the target audience. Deep immersion in the topic. Creation of texts that provide in-depth, technically sound descriptions of best practices, types of gear, seasonal fishing techniques, as well as the specifics of using particular types of baits and gear in various conditions.
Thorough work on internal linking to transfer internal link weight to the promoted pages and accelerate the indexing of new pages.
Designing attractive snippets to improve visual perception in search results and increase CTR.
Consistent filling of the website with unique content.
Development of a link-building strategy, analysis of the client's profile, identification of target pages and criteria for selecting platforms for link placement, publication, and verification of links.
Results
Increase in the number of indexed pages due to the creation of filters.
Effective optimization of internal and external factors, including keywords, content quality, and link mass, allowed for significant improvement in the website's positions in search engines. Expanded the semantic core by more than 3 times. The number of key queries in the TOP-10 increased 5 times (from 40 to 206 key queries).
Improvement of the website's visibility in search engines for target key queries and expansion of semantics, combined with a carefully crafted SEO strategy, led to a significant influx of new users and increased their engagement. These measures became key elements of the stable growth in the number of website visitors, resulting in organic traffic increasing by 3.5 times.
The increase in traffic led to a rise in orders through the website, boosting sales volume. 27% of all conversions come from visitors from organic search.
Conclusions
Despite the specific characteristics of the niche, such as a limited audience, a high level of engagement of the target audience, seasonality of demand, and specific content requirements in the fishing gear niche, a systematic approach and comprehensive SEO measures allowed for significant improvement in the website's positions, increased its visibility, and boosted organic traffic. A competent approach to promotion, which includes flexible strategies, adaptation to seasonal demand fluctuations, deep processing of the website's structure and content, and thoughtful external optimization, is key to successfully positioning the website in leading positions in search results.
Client: Dnipro-Svynets – a Ukrainian manufacturer of fishing gear.
Product: Fishing gear for professionals and fishing enthusiasts.
Region: Ukraine
Project Goals
Increase the visibility of the website in search engines for key queries in the fishing gear niche. Attract new customers and increase orders through the website. It was important to consider the specifics of the niche and take into account possible difficulties at each stage of promotion, which are always typical of other types of businesses.
Implemented Measures
Conducted a website audit and search semantics analysis, including work with highly specialized and low-frequency queries specific to the fishing gear market.
Creation of new subcategories in response to the expansion of the manufacturer's assortment and the addition of filter pages allowed covering a wide range of key queries, including low-frequency ones.
Creation of blog articles aimed at meeting the informational needs of the target audience. Deep immersion in the topic. Creation of texts that provide in-depth, technically sound descriptions of best practices, types of gear, seasonal fishing techniques, as well as the specifics of using particular types of baits and gear in various conditions.
Thorough work on internal linking to transfer internal link weight to the promoted pages and accelerate the indexing of new pages.
Designing attractive snippets to improve visual perception in search results and increase CTR.
Consistent filling of the website with unique content.
Development of a link-building strategy, analysis of the client's profile, identification of target pages and criteria for selecting platforms for link placement, publication, and verification of links.
Results
Increase in the number of indexed pages due to the creation of filters.
Effective optimization of internal and external factors, including keywords, content quality, and link mass, allowed for significant improvement in the website's positions in search engines. Expanded the semantic core by more than 3 times. The number of key queries in the TOP-10 increased 5 times (from 40 to 206 key queries).
Improvement of the website's visibility in search engines for target key queries and expansion of semantics, combined with a carefully crafted SEO strategy, led to a significant influx of new users and increased their engagement. These measures became key elements of the stable growth in the number of website visitors, resulting in organic traffic increasing by 3.5 times.
The increase in traffic led to a rise in orders through the website, boosting sales volume. 27% of all conversions come from visitors from organic search.
Conclusions
Despite the specific characteristics of the niche, such as a limited audience, a high level of engagement of the target audience, seasonality of demand, and specific content requirements in the fishing gear niche, a systematic approach and comprehensive SEO measures allowed for significant improvement in the website's positions, increased its visibility, and boosted organic traffic. A competent approach to promotion, which includes flexible strategies, adaptation to seasonal demand fluctuations, deep processing of the website's structure and content, and thoughtful external optimization, is key to successfully positioning the website in leading positions in search results.
Dnepr 
Available for hire