Promotion of the website of the manufacturer of preforms, caps, and handles for p
Project Information
Client: Preform Factory, B2B manufacturer of plastic products.
Products: Preforms, caps, and handles for plastic bottles.
Region: Ukraine
Goals
Increase website visibility in search engines for low-frequency but highly specialized queries. Attract new customers.
Implemented Measures
Conducted a deep market analysis and search semantics to gather low-frequency queries that accurately reflect the specifics of Preform Factory's products. Compiled a traffic forecast based on the total frequency of relevant query topics.
Diversified the website structure through subcategories, product pages, and thematic articles.
Obtained quality backlinks from trusted informational resources.
Confirmed the company's profile in GBP and conducted basic account optimization.
Developed and implemented an intuitive lead capture form for those interested in the products, for which search demand has not yet formed.
Results
Increased website visibility. The Preform Factory's website began to rank in top positions for target queries in search engines, resulting in a 550% increase in organic traffic over 12 months of promotion.
The website started attracting customers interested in the factory's products, with 86.8% of conversions currently coming from organic traffic.
Exceeding planned traffic volumes
Conclusions
This case demonstrates how even niche B2B companies with specialized products and modest promotion budgets can significantly improve their online presence and increase sales through targeted work on website structure, content, and external links.
Client: Preform Factory, B2B manufacturer of plastic products.
Products: Preforms, caps, and handles for plastic bottles.
Region: Ukraine
Goals
Increase website visibility in search engines for low-frequency but highly specialized queries. Attract new customers.
Implemented Measures
Conducted a deep market analysis and search semantics to gather low-frequency queries that accurately reflect the specifics of Preform Factory's products. Compiled a traffic forecast based on the total frequency of relevant query topics.
Diversified the website structure through subcategories, product pages, and thematic articles.
Obtained quality backlinks from trusted informational resources.
Confirmed the company's profile in GBP and conducted basic account optimization.
Developed and implemented an intuitive lead capture form for those interested in the products, for which search demand has not yet formed.
Results
Increased website visibility. The Preform Factory's website began to rank in top positions for target queries in search engines, resulting in a 550% increase in organic traffic over 12 months of promotion.
The website started attracting customers interested in the factory's products, with 86.8% of conversions currently coming from organic traffic.
Exceeding planned traffic volumes
Conclusions
This case demonstrates how even niche B2B companies with specialized products and modest promotion budgets can significantly improve their online presence and increase sales through targeted work on website structure, content, and external links.
Dnepr 
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