Case of promoting cargo transportation services in the USA (Google Ads)
Lead Generation & Sales 600 USD
About the project:
A company working in the USA market specializing in freight transportation approached us.
Request:
To test customer acquisition through Google Ads traffic source, as targeted advertising was effective for them.
Maximum allowable cost per customer acquisition is $100.
What was done:
- Analyzed the competitive market and found working keywords.
- Set up search campaigns with breakdown by states for relevant keywords and wrote effective ad texts.
- Optimization moments were carried out during advertising campaigns, including the use of negative keywords.
- Prepared the audience on competitors' websites.
Results:
Budget spent: $20,156
Number of leads: 208
Cost per lead: $97
It is worth noting that the average service check was $3500.
A company working in the USA market specializing in freight transportation approached us.
Request:
To test customer acquisition through Google Ads traffic source, as targeted advertising was effective for them.
Maximum allowable cost per customer acquisition is $100.
What was done:
- Analyzed the competitive market and found working keywords.
- Set up search campaigns with breakdown by states for relevant keywords and wrote effective ad texts.
- Optimization moments were carried out during advertising campaigns, including the use of negative keywords.
- Prepared the audience on competitors' websites.
Results:
Budget spent: $20,156
Number of leads: 208
Cost per lead: $97
It is worth noting that the average service check was $3500.