Orest Fredina
Offer Orest to work on your next project.
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Offer work 
Lvov,
Ukraine
11 hours 29 minutes ago
replies to 50% messages
available for hire
added 15 bids
age 26 years
registered for 1 year
Rating
Successful projects
Average rating
Language Proficiency Level
Українська: fluent
Skills
Portfolio
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500 USD Case of promoting tactical gear in Ukraine (Google Ads)
Lead Generation & Sales
Request:
Increase sales volume through shopping advertising.
… What was done:
- Since the launch started from scratch, we prepared the Merchant for work, uploaded the feed, and warmed up the advertising account for work.
- Analyzed the advertising auction, how competitors are progressing, and started working.
- During the advertising campaigns, optimization moments were carried out, and after optimization, we started scaling the advertising campaigns.
What are the results?
Budget spent: 182,576.70 UAH
Orders: 520
Cost per order: 351 UAH
Revenue: 1,065,642.16 UAH
ROAS: 584%
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600 USD Case of promoting cargo transportation services in the USA (Google Ads)
Lead Generation & Sales
About the project:
A company working in the USA market specializing in freight transportation approached us.
Request:
…
To test customer acquisition through Google Ads traffic source, as targeted advertising was effective for them.
Maximum allowable cost per customer acquisition is $100.
What was done:
- Analyzed the competitive market and found working keywords.
- Set up search campaigns with breakdown by states for relevant keywords and wrote effective ad texts.
- Optimization moments were carried out during advertising campaigns, including the use of negative keywords.
- Prepared the audience on competitors' websites.
Results:
Budget spent: $20,156
Number of leads: 208
Cost per lead: $97
It is worth noting that the average service check was $3500.
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600 USD Promotion of pest control service Canada (Google Ads)
Lead Generation & Sales
About the project:
A company working in the Ontario market in Canada specializing in pest control services (seasonal services) has approached us.
Request: Increase the number of service orders for the season (3 months) and maintain the cost of acquiring one person at 70 CAD.
…
What has been done:
- Analyzed the competitive market in Ontario and found working keywords.
- Set up search campaigns for services, selected relevant keywords, and segmented them by types.
- During advertising campaigns, optimization moments were carried out, including using negative keywords.
What are the results?
Budget spent: 105,308 CAD
Number of applications: 1904
Cost per application: 55 CAD
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500 USD The Esthetic Medicine Laboratory “White & Flex”
Lead Generation & Sales
About the project:
White & Flex - a company that is engaged in the manufacturing of linears and patient advice on tooth balancing, innovative product
Why Innovative?Because even before the beginning of our cooperation, the majority of the markets did not know about the product of the elliers, and used to the traditional method of tooth balance - brequets
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Request: Adjust the traffic system and make the first sales of the product
Introduction data: We have already worked a team of marketing and specialized specialists in SMM and Targeted Advertising, over a half-year period, there was no sale, chaotic behavior, unprocessed BSP (sickness, fear, desire, convince) of the target audience, the product was not understandable for the audience.Dead Instagram After Guevara
What was done:
In the first place we shared the duties with the partner, he worked on SMM, and we on advertising, periodically called off on the planner with the partner.We have conducted an audit of the advertising cabinet (previously, previous specialists have completely cleansed previous advertising campaigns, but we’re not working for the first year in the field of targeted advertising, and we know how to review deleted campaigns) – it was a terrible thing!There were 183 applications at the price of $0.07, but when we got to the truth - the moment of optimization was fixed when a person just visited the site...
We then conducted an analysis of the market of Ukraine, Europe, and the United States (where this innovative product gained popularity), issued a few hypotheses, and prepared a strategy of promotion.
They prepared the advertising office for the launch, prepared all the technical settings, even purchased an account to circulate the Prepye system (double list), but later created a new account, and decided the Prepye issue with support so that we could work quietly.They also completely decoded the business, calculated the UNIT economy to have a clear orientation on the most acceptable price of the application, and the most acceptable price for sale.
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## First launch
The first launch in us fell almost on February 14, we and our partner and team initiative, and decided to make a breakthrough on the discount through the inst, where I personally took part in the role of interviewer people in Lviv
What about the results?We received 12 applications for $6.75, understood how the audience reacted to our advertising, and felt the painful questions of people who needed to play in the content.After the end of the action offer, our results were greatly demanded, and we were perfectly aware of why, constantly closing the holes with the old site, and optimizing it, suggesting the owner to replace this site because after the first results we saw that far so we don’t eat and as not cool, from the waste sugar you won’t hide.So we made a decision and appointed the owner of the calls where they said, either we change the site, or we end the cooperation.Although the results for the first month of work were quite unfair, - 4 sales, compared to the previous specialists who worked for more than a half year and did not bring any not that sales, but also applications.But we knew what we could do at once better results, and it was very good that the owner trusted us - we make a new site
Spring - Flower
Practically all the emphasis of our and partner attention was on the development and agreement of a new site, parallelly developed our company’s brandbook, and attended more strategic challenges in the company’s development, such as partnership, cross-marketing and others.Content in Instagram worked, advertising was on a break, only promotions worked, on minimum budgets so that we were not forgotten, and this in turn brought us another 2 sales.
Flower Treatment
At the end of April we got a new site, and immediately launched a test ad to compare the conversion rates relative to the old site, where it was about 1.3%
Summarizing the results:
Expensed budget: 1130,47$
Number of sales: 16
Price of sale: $70.65
Sold at : 13 244$
We have been working with the customer for 10 months, where in September they made a million turnover, in a month of time.
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500 USD Repair under the key
Lead Generation & Sales
About the project:
Kimnata 316 is a company that works on the market of Ukraine and Poland, which creates and realizes repairs under key and design projects with all the small details, from re-planning to the installation of decor elements, minimizing the costs of funds, time and energy.Request: Providing repairs under the key to two cities of Warsaw and Wroclaw
What was done:
… For the beginning we analyzed our potential CA, coming out of the market of Ukraine, also consulted a specialist working with the market of Poland, and received an approximate orientation on the price of ice for repair under the key, and the mentality of the Poles.After this, they conducted an analysis of competitors in the local cities of Warsaw, Wroclaw, and the entire market of Poland, and understood which work connections (the reception spot of traffic, interests, age, status, offers and creatives) work better, and went to test, also created a promotion strategy and a series of hypotheses that were thoroughly tested.Prepared a platform of quests, to receive traffic, with 4 clarificing questions, to encourage people to leave the contact details given the design of the project as a gift
For the beginning we launched 3 different offers in a static format and received 10 leads, at an average price of $14.85, the price we didn’t focus at all during the first launch, it was important for us to drop enough traffic to understand the work offers, after that we chose the WIN offers, and added to the static format a ring gallery and video
After the launch of the fake link we lowered the price of ice almost 2 times, there were certain nuances with timely payment of the billing (reklam debt), advertising was partially stopped, and optimization was broken
What about the results?Expensed budget: 770,14$
Number of Applications: 74
Cost of the application: $10.4
Ice qualification: 75% (the price and pleasant market of Poland, the ice was addressed to us, almost all of the quality)
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700 USD Instagrama Military Ammunition Store Mil_gang_ukraine
Lead Generation & Sales
About the project: Milgang Ukraine - a company that purchases ammunition and equipment on the German wholesale market, provides our military with the necessary ammunition, consulting according to the dimensions and human tasks.Milgang Ukraine is engaged in the supplies of ammunition and equipment since the beginning of the war, in the range: armor gloves, summary, shells, tactical gloves, clothes, thermoactive blanket, ballistic glasses, plates, drones
Request: Increase sales by Facebook/Instagram sales channel
… What was done:
After a detailed briefing, when we learned about our strengths and weaknesses, we analyzed the advertising auction market, and the competitors more in detail what they use, what they position, what their advantages and disadvantages
After this completely closed the questions on the technical settings that are needed to launch (for the start of the work was only a page in Instagram, so we created a business page, and the business manager and linked our Instagram).And as I said earlier - we don't set up advertising, but give business decisions, which lead to increased profits, so we closed the question not only from the advertising point of view, but also in general on the defense.
Product: The product in us in general was formed, so here only provided recommendations, how it can be improved, in the plan of people's trust
Content: There are clear recommendations on the profile cap in Instagram, on the content, what it is important to pay attention to, how to correctly process the comment, what content and how often it needs to be posted
Advertising: for advertising full responsibility if we, decrypted how many sales were from different platforms, which platform gave us cheaper applications, which platform gave us target applications, and according to the standard: development of communication strategy under the project (text, + static banners, TZ for the installation for video-creatives, results optimization, and scalability)
Sales Department: In this project we were partially engaged as directive managers to understand what people really need, what TOV, and what service they expect, protested the work script sales, and transferred it to the owner
Postservices: We used a very obvious thing that really very few people use (he felt it on his user expirience) - we began to communicate to people after we sent the goods, and attached the load screen, it was a breakthrough, and after the service provided, we noticed that our re-sales to people increased by 25% compared to the previous period)
What interesting solutions we have made in this project:
We have created a castable SRM table where:
The channels, from which the application came.
- immediately picked up the customer base through the phone numbers
- prescribed 6 stages of the wardrobe, including the city and the department of the NP, for the convenience of the wardrobe / wardrobe
When you want to remember and miss again.
- the segmentation of the sales channel, from which the playsment sales came cheaper
- decrypted business model (course fb, total turnover, turnover with ban NP, advertising expenditure, advertising expenditure with the services of the team, the sold sets, the price of 1 sale, net profit)
The Results:
Expensed budget: $1422.26
Number of applications: 783 + 120 with promotions, 903 applications
The price of the application: $1.57
Price of sale: $5.6
Cost of sale by armor: $29.34
Number of subscribers at the beginning of the work: 152
Number of subscribers now: 888
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500 USD Music Tools Shop Desound.com
Lead Generation & Sales
About the company: Desound.music.ua - a company that is engaged in the promotion of musical instruments, with a wide range, from guitar to studio equipment, spiritual instruments, shock tools,DJ equipment, light and sound
Overall, a very ambitious company that has customized sales channels such as: Google Shopping, Prom, Hotline, Allh, and is looking for output to other sales channels.In case we have only an online store (on promo)
… Question: Protest the new channel of sales targeted advertising on the Faebook/Instagram, and go out on the agreed framework of the CRI
What was done:
The first thing we went to analyze the market of competitors, and the advertising auction where we saw that quite a few competitors use such a sales channel as fb/instagram to promote their products, and this is obvious because the person who wants to buy one or another tool, will go on it directly.They prepared a promotion strategy, broke out the BSBP (sickness of fear, desire, conviction), our CA, and created several promotional hypotheses, parallelly preparing technical moments with the creation of a business manager, business page, and bonds, united UNIT economy
The beginning of work:
We got a customer base who had already made a purchase, uploaded it to the fb, and created the LAL audience, and launched it + also immediately launched remarketing as Google advertising in us worked actively, and there was enough people who were on the site, reviewed the product card, but so did not make a purchase, we chose the right communication on these people.We launched the LAL audience from a base of 0 to 5% on the catalogue, only on top positions, but by the unit economy, we did not make it good, just the purchase of a cold audience.After that they decided to round the catalogue by categories in which the average check is fighting in mathematics, but this also did not bring the desired results, after which they decided to work by categories, but without the catalogue (this is about the cold audience)
Which problems have you faced?- non-seasonity (even before the start of cooperation, the customer emphasized this, and our main task was to find the winning advertising links that give the result)
- prom site (prom in general does not give the possibility to investigate and analyze data more in detail, the site is prepared parallelly on another platform)
- Questions with UTM notes, as the FB correctly transmitted them, but in the CRM they appeared once in a time (have taken a few consultations to colleagues, and missed the support of the CRM, and the Prom, and solved the question)
- trade sales (we test the except: people administrators of business pages, visitors of the site for 30 days, people who interacted with our advertising for 30 days, and proposed an alternative solution to this issue from the point of view of working on Instagram)
What we are now working well: this is a remarketing wheel that works well and brings liquid sales, with a 75% prohibition
Results as a whole:
Expensed budget: $1200,47
Number of sales: 65
Price of sale: $18,57
Value of conversion: 12 754,04$
Qualification for sale with prohibition: 50%
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400 USD Network of Optics “Biomed”
Lead Generation & Sales
About the project: During its work, the Optic Biomed network came out on the leading positions on the optics market, achieving a high recognition of buyers and partners.The network contains 19 optics, which is the largest optic network in Lviv.
Question: to drive two direct contact lenses and vision diagnosis (for further sales of glasses)
…
What was done: The promotion strategy consisted in attracting customers to the RACE marketing model, and working with them at every stage of the wing with relevant communication.During our collaboration, various hypotheses and segments of the audience protested:
• Large audience
• Direct interests
• Online purchases
• Interested buyers
• fitness (this processed the moment of comfort and comfort when a person is engaged in sport, and selected the appropriate creatives related to fitness and sport)
• IT
Freelancers and office workers
• LAL from the customer base
During our work, various landing pages protested: the site of Tilda, the WordPress site, the lead form, the message to the right.
Here are the following results:
Sales of contact lenses:
Total: (site + leads + message to the right)
Costed: $1076
Approved sales: 136 196 UAH
Rate: 396%
