Repair under the key
About the project:
Kimnata 316 is a company that works on the market of Ukraine and Poland, which creates and realizes repairs under key and design projects with all the small details, from re-planning to the installation of decor elements, minimizing the costs of funds, time and energy.Request: Providing repairs under the key to two cities of Warsaw and Wroclaw
What was done:
For the beginning we analyzed our potential CA, coming out of the market of Ukraine, also consulted a specialist working with the market of Poland, and received an approximate orientation on the price of ice for repair under the key, and the mentality of the Poles.After this, they conducted an analysis of competitors in the local cities of Warsaw, Wroclaw, and the entire market of Poland, and understood which work connections (the reception spot of traffic, interests, age, status, offers and creatives) work better, and went to test, also created a promotion strategy and a series of hypotheses that were thoroughly tested.Prepared a platform of quests, to receive traffic, with 4 clarificing questions, to encourage people to leave the contact details given the design of the project as a gift
For the beginning we launched 3 different offers in a static format and received 10 leads, at an average price of $14.85, the price we didn’t focus at all during the first launch, it was important for us to drop enough traffic to understand the work offers, after that we chose the WIN offers, and added to the static format a ring gallery and video
After the launch of the fake link we lowered the price of ice almost 2 times, there were certain nuances with timely payment of the billing (reklam debt), advertising was partially stopped, and optimization was broken
What about the results?Expensed budget: 770,14$
Number of Applications: 74
Cost of the application: $10.4
Ice qualification: 75% (the price and pleasant market of Poland, the ice was addressed to us, almost all of the quality)
Kimnata 316 is a company that works on the market of Ukraine and Poland, which creates and realizes repairs under key and design projects with all the small details, from re-planning to the installation of decor elements, minimizing the costs of funds, time and energy.Request: Providing repairs under the key to two cities of Warsaw and Wroclaw
What was done:
For the beginning we analyzed our potential CA, coming out of the market of Ukraine, also consulted a specialist working with the market of Poland, and received an approximate orientation on the price of ice for repair under the key, and the mentality of the Poles.After this, they conducted an analysis of competitors in the local cities of Warsaw, Wroclaw, and the entire market of Poland, and understood which work connections (the reception spot of traffic, interests, age, status, offers and creatives) work better, and went to test, also created a promotion strategy and a series of hypotheses that were thoroughly tested.Prepared a platform of quests, to receive traffic, with 4 clarificing questions, to encourage people to leave the contact details given the design of the project as a gift
For the beginning we launched 3 different offers in a static format and received 10 leads, at an average price of $14.85, the price we didn’t focus at all during the first launch, it was important for us to drop enough traffic to understand the work offers, after that we chose the WIN offers, and added to the static format a ring gallery and video
After the launch of the fake link we lowered the price of ice almost 2 times, there were certain nuances with timely payment of the billing (reklam debt), advertising was partially stopped, and optimization was broken
What about the results?Expensed budget: 770,14$
Number of Applications: 74
Cost of the application: $10.4
Ice qualification: 75% (the price and pleasant market of Poland, the ice was addressed to us, almost all of the quality)