Network of Optics “Biomed”

About the project: During its work, the Optic Biomed network came out on the leading positions on the optics market, achieving a high recognition of buyers and partners.The network contains 19 optics, which is the largest optic network in Lviv.

Question: to drive two direct contact lenses and vision diagnosis (for further sales of glasses)


What was done: The promotion strategy consisted in attracting customers to the RACE marketing model, and working with them at every stage of the wing with relevant communication.During our collaboration, various hypotheses and segments of the audience protested:

• Large audience
• Direct interests
• Online purchases
• Interested buyers
• fitness (this processed the moment of comfort and comfort when a person is engaged in sport, and selected the appropriate creatives related to fitness and sport)
• IT
Freelancers and office workers
• LAL from the customer base

During our work, various landing pages protested: the site of Tilda, the WordPress site, the lead form, the message to the right.

Here are the following results:

Sales of contact lenses:

Total: (site + leads + message to the right)
Costed: $1076
Approved sales: 136 196 UAH
Rate: 396%