Music Tools Shop Desound.com
About the company: Desound.music.ua - a company that is engaged in the promotion of musical instruments, with a wide range, from guitar to studio equipment, spiritual instruments, shock tools,DJ equipment, light and sound
Overall, a very ambitious company that has customized sales channels such as: Google Shopping, Prom, Hotline, Allh, and is looking for output to other sales channels.In case we have only an online store (on promo)
Question: Protest the new channel of sales targeted advertising on the Faebook/Instagram, and go out on the agreed framework of the CRI
What was done:
The first thing we went to analyze the market of competitors, and the advertising auction where we saw that quite a few competitors use such a sales channel as fb/instagram to promote their products, and this is obvious because the person who wants to buy one or another tool, will go on it directly.They prepared a promotion strategy, broke out the BSBP (sickness of fear, desire, conviction), our CA, and created several promotional hypotheses, parallelly preparing technical moments with the creation of a business manager, business page, and bonds, united UNIT economy
The beginning of work:
We got a customer base who had already made a purchase, uploaded it to the fb, and created the LAL audience, and launched it + also immediately launched remarketing as Google advertising in us worked actively, and there was enough people who were on the site, reviewed the product card, but so did not make a purchase, we chose the right communication on these people.We launched the LAL audience from a base of 0 to 5% on the catalogue, only on top positions, but by the unit economy, we did not make it good, just the purchase of a cold audience.After that they decided to round the catalogue by categories in which the average check is fighting in mathematics, but this also did not bring the desired results, after which they decided to work by categories, but without the catalogue (this is about the cold audience)
Which problems have you faced?- non-seasonity (even before the start of cooperation, the customer emphasized this, and our main task was to find the winning advertising links that give the result)
- prom site (prom in general does not give the possibility to investigate and analyze data more in detail, the site is prepared parallelly on another platform)
- Questions with UTM notes, as the FB correctly transmitted them, but in the CRM they appeared once in a time (have taken a few consultations to colleagues, and missed the support of the CRM, and the Prom, and solved the question)
- trade sales (we test the except: people administrators of business pages, visitors of the site for 30 days, people who interacted with our advertising for 30 days, and proposed an alternative solution to this issue from the point of view of working on Instagram)
What we are now working well: this is a remarketing wheel that works well and brings liquid sales, with a 75% prohibition
Results as a whole:
Expensed budget: $1200,47
Number of sales: 65
Price of sale: $18,57
Value of conversion: 12 754,04$
Qualification for sale with prohibition: 50%
Overall, a very ambitious company that has customized sales channels such as: Google Shopping, Prom, Hotline, Allh, and is looking for output to other sales channels.In case we have only an online store (on promo)
Question: Protest the new channel of sales targeted advertising on the Faebook/Instagram, and go out on the agreed framework of the CRI
What was done:
The first thing we went to analyze the market of competitors, and the advertising auction where we saw that quite a few competitors use such a sales channel as fb/instagram to promote their products, and this is obvious because the person who wants to buy one or another tool, will go on it directly.They prepared a promotion strategy, broke out the BSBP (sickness of fear, desire, conviction), our CA, and created several promotional hypotheses, parallelly preparing technical moments with the creation of a business manager, business page, and bonds, united UNIT economy
The beginning of work:
We got a customer base who had already made a purchase, uploaded it to the fb, and created the LAL audience, and launched it + also immediately launched remarketing as Google advertising in us worked actively, and there was enough people who were on the site, reviewed the product card, but so did not make a purchase, we chose the right communication on these people.We launched the LAL audience from a base of 0 to 5% on the catalogue, only on top positions, but by the unit economy, we did not make it good, just the purchase of a cold audience.After that they decided to round the catalogue by categories in which the average check is fighting in mathematics, but this also did not bring the desired results, after which they decided to work by categories, but without the catalogue (this is about the cold audience)
Which problems have you faced?- non-seasonity (even before the start of cooperation, the customer emphasized this, and our main task was to find the winning advertising links that give the result)
- prom site (prom in general does not give the possibility to investigate and analyze data more in detail, the site is prepared parallelly on another platform)
- Questions with UTM notes, as the FB correctly transmitted them, but in the CRM they appeared once in a time (have taken a few consultations to colleagues, and missed the support of the CRM, and the Prom, and solved the question)
- trade sales (we test the except: people administrators of business pages, visitors of the site for 30 days, people who interacted with our advertising for 30 days, and proposed an alternative solution to this issue from the point of view of working on Instagram)
What we are now working well: this is a remarketing wheel that works well and brings liquid sales, with a 75% prohibition
Results as a whole:
Expensed budget: $1200,47
Number of sales: 65
Price of sale: $18,57
Value of conversion: 12 754,04$
Qualification for sale with prohibition: 50%
Lvov 
Available for hire