Case by Target: $10050 for 2 months on permanent makeup
$10050
in 2 months
At the end of July 2020, they started work with a master of permanent makeup in America, New York.Target has already launched by hand, but only through prom.Applications, but very expensive.The service was carried out by the permanent brownies at a cost of $280 for the initial procedure.It should be noted that after a month, it is usually necessary a correction, the cost of $120.The tasks:
Protest 2 channels of traffic: Facebook (lenta i marketplace) and Instagram
Understand the cost of the application and the most effective hypothesis
Closing the Master’s Record for a Month
Parallel to these tasks, it was the question of promoting the Instagram profile, which was raw and did not attract new customers.In connection with this, they attracted the Instagram administrator to work in a couple.The business page on Facebook also didn’t run in recent times, they started making crossposting with Instagram.What was done:
analyzed profiles and advertising competitors and distinguished the main features and features of advancement in America
Recommendations for profile management
Portrait of the target audience
Develop a Strategy of Promotion
created several variants of creatives in photo and video formats, thought of offers for advertising announced, selling texts
several audiences were tested, with the distribution of various interests, and also tested the radius of the coverage of advertising in geo.The first records went already in the first days of the target work, then we optimized the indicators.Also fully renewed the banners in the middle of the month, as the audience burned out and the activity fell.After the update, active records are returned.The advertisement on Facebook lies on the Facebook Messenger, where they were set up automatic answers, which simplified the processing of requests.Many immediately made a request for recording, without any more questions.The advertising budget was $350 per month.Results of 1 month:
To the master came 22 clients for a total amount of $6,160 or about 460,000 rubles, which she is very happy with.In addition, as I have mentioned in the very beginning, after a month is a correction, which will bring another $120 per client.There was an understanding of how to work on the foreign market, what works effectively, what is the price of attracting the customer.Initially and throughout the month, the target on Facebook showed himself in times better than on Instagram.This is due to the behavior of the local audience.Subscribers are attracted to the Instagram profile, who later can also make a decision on the purchase.Recommendations for further work:
We will continue our work, we will test new hypotheses and, finally, we will rely on the already verified
We increase the budget to scale the RK by $100
LashLifting and Brows Lamination
Results of work 2 months: $3,890 earned, a decline was observed due to seasonality.
in 2 months
At the end of July 2020, they started work with a master of permanent makeup in America, New York.Target has already launched by hand, but only through prom.Applications, but very expensive.The service was carried out by the permanent brownies at a cost of $280 for the initial procedure.It should be noted that after a month, it is usually necessary a correction, the cost of $120.The tasks:
Protest 2 channels of traffic: Facebook (lenta i marketplace) and Instagram
Understand the cost of the application and the most effective hypothesis
Closing the Master’s Record for a Month
Parallel to these tasks, it was the question of promoting the Instagram profile, which was raw and did not attract new customers.In connection with this, they attracted the Instagram administrator to work in a couple.The business page on Facebook also didn’t run in recent times, they started making crossposting with Instagram.What was done:
analyzed profiles and advertising competitors and distinguished the main features and features of advancement in America
Recommendations for profile management
Portrait of the target audience
Develop a Strategy of Promotion
created several variants of creatives in photo and video formats, thought of offers for advertising announced, selling texts
several audiences were tested, with the distribution of various interests, and also tested the radius of the coverage of advertising in geo.The first records went already in the first days of the target work, then we optimized the indicators.Also fully renewed the banners in the middle of the month, as the audience burned out and the activity fell.After the update, active records are returned.The advertisement on Facebook lies on the Facebook Messenger, where they were set up automatic answers, which simplified the processing of requests.Many immediately made a request for recording, without any more questions.The advertising budget was $350 per month.Results of 1 month:
To the master came 22 clients for a total amount of $6,160 or about 460,000 rubles, which she is very happy with.In addition, as I have mentioned in the very beginning, after a month is a correction, which will bring another $120 per client.There was an understanding of how to work on the foreign market, what works effectively, what is the price of attracting the customer.Initially and throughout the month, the target on Facebook showed himself in times better than on Instagram.This is due to the behavior of the local audience.Subscribers are attracted to the Instagram profile, who later can also make a decision on the purchase.Recommendations for further work:
We will continue our work, we will test new hypotheses and, finally, we will rely on the already verified
We increase the budget to scale the RK by $100
LashLifting and Brows Lamination
Results of work 2 months: $3,890 earned, a decline was observed due to seasonality.
Dnepr 
Available for hire