Case: Promotion of the children's clothing store through targeting

The final report looks as follows: invested $807 and received:

If take RK "Return to Direct" - then there is an average conversion to the request 17.6%

Again again. The average conversion.

Some adsets didn't enter, and others - the opposite, a gun.

This is not remarketing. Many targetologists hunt the cheap leader, but they don’t say it’s the leader from the retarget. In this RK 95% is a cold audience

The average conversion to sale is 20%, including public messages, which came from targeted advertising.