Case: Promotion of the Men's Costume Store on Facebook

Fb needs a large base of people to work efficiently.In the specific case I targeted a city-millionaire and under the sample fell 500 thousand.The man.This was due to every 4-5 days to update the creatives, because FB showed information that "not enough data" and this led to the travel of advertising due to the decline of its efficiency.Simply I say: the CTR fell, meaning the price per click was more expensive and with the same conversion the ticket - the price of the application increased.Therefore, segmentation, though the thing is necessary, but is not done at the level of targeting settings - but with creativity, its text, photo and video.Then there is a greater chance that the system will be able to find the required segment of the target audience.In general, I started with investors, businessmen... further went politicians, bankers and top managers, but the audience was little and for effective work we did not fit.This requires more for the SMM-check to make more accurate content.Also for media advertising.And in the niche of men's costumes it's still half-beads.But in other niches, it’s more difficult.The second thing when we talk about pleasant is that people with a different mood click.I used the simplest text, which showed CTR in an average by campaign - 1.42%, and if you take separate adsets - then i all 2% and this is just the clicks on the button, and the clicks are more and more.