Case of targeted advertising for a dental clinic
Case of targeted advertising for the dental clinic White Medical
White Medical – a modern family dental clinic in Chernivtsi, providing a wide range of dental services for adults and children.
Task:
Generating quality leads for dental services.
Optimizing advertising expenses.
Increasing conversion to sales.
What we did:
Analysis of previous advertising campaigns. Before contacting us, the client used Facebook lead forms, which generated low-quality leads.
Development of a quiz form. We created an interactive form where the user selected the issue that concerned them (for example, whitening, orthodontics, or implantation).
Offer: Implemented a trigger: "Personal consultation with a discount." This offer significantly increased the engagement of potential clients.
Audience segmentation: Set up targeting for the audience by age, interests, behavior, including Lookalike 1% and retargeting to bring back users who had already interacted with the clinic.
Banner testing: Conducted A/B testing of several creatives to find the most effective options.
Results:
Budget: $1,200
Leads received: 222
Cost per lead: $5.40
Number of patients: 33
Conversion to sales: 15.1%
Conclusion:
The development of the quiz form and personalized offer significantly improved the quality of leads and the effectiveness of the advertising campaign. Retargeting helped to "warm up" the audience that had previously interacted with the clinic. We continue to work with the clinic.
White Medical – a modern family dental clinic in Chernivtsi, providing a wide range of dental services for adults and children.
Task:
Generating quality leads for dental services.
Optimizing advertising expenses.
Increasing conversion to sales.
What we did:
Analysis of previous advertising campaigns. Before contacting us, the client used Facebook lead forms, which generated low-quality leads.
Development of a quiz form. We created an interactive form where the user selected the issue that concerned them (for example, whitening, orthodontics, or implantation).
Offer: Implemented a trigger: "Personal consultation with a discount." This offer significantly increased the engagement of potential clients.
Audience segmentation: Set up targeting for the audience by age, interests, behavior, including Lookalike 1% and retargeting to bring back users who had already interacted with the clinic.
Banner testing: Conducted A/B testing of several creatives to find the most effective options.
Results:
Budget: $1,200
Leads received: 222
Cost per lead: $5.40
Number of patients: 33
Conversion to sales: 15.1%
Conclusion:
The development of the quiz form and personalized offer significantly improved the quality of leads and the effectiveness of the advertising campaign. Retargeting helped to "warm up" the audience that had previously interacted with the clinic. We continue to work with the clinic.
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