Effective advertising for a detailing studio in Dnipro
Detailing studio in Dnipro
Field of activity: professional car care: dry cleaning, polishing, application of protective coatings.
Goal: to ensure the impeccable appearance of clients' cars using modern technologies and premium materials.
Task: attracting new clients through advertising on Facebook/Instagram with a primary focus on Direct.
What we implemented:
Content recommendations:
Stories:
Frequency: up to 10 stories per day for regular audience engagement.
Format: real cases "before/after", work process, car care recommendations, audience interactions (polls "What to choose?", "What condition is your car in?").
Direct offers: special promotions or discounts through stories with a call to action ("Message us in Direct for details").
Reels and posts:
Reels: short videos showcasing professional car care. For example: the process of applying ceramic coating or the result after interior cleaning.
Posts: publications with car care tips, explanations of the benefits of protective coatings, client testimonials with photos of their cars.
Recommendations for working with Direct:
Response speed:
Response in Direct no later than 15 minutes after the inquiry.
Availability of scripts for typical requests (price list, services, promotions).
Personalization:
Detailed description of services highlighting their benefits for the client ("Your car will look like new, and the protective coating will keep it for many years").
Offer to schedule a consultation or choose a service package with an individual discount.
Replacement of active advertising campaigns:
Goals of advertising campaigns:
Focus on campaigns aimed at "Engagement" to attract more inquiries in Direct.
Additionally, used campaigns aimed at "Conversion" to collect applications through landing pages.
Creatives for advertising:
Visual examples "before/after" with a description of the work process.
Short videos with client testimonials or demonstration of service results.
Direct call to action: "Message in Direct now to get a free consultation!".
Audience testing:
Local targeting: Dnipro and nearby regions.
Interests: owners of premium cars, auto services, car enthusiasts.
Re-engagement: remarketing for those who have already interacted with the content.
Recommendations for promotions and offers:
Special discounts for new clients with a limited time offer ("Only until the end of the month 20% discount on interior cleaning").
Bonuses for regular clients (every 5th service is free).
Results:
Number of inquiries in Direct: 243
Average conversion to clients: 55%
Average check: 1400 UAH
Cost per inquiry: $3.41
Thanks to the implementation of a comprehensive advertising strategy, effective creatives, and optimization of work with Direct, the detailing studio in Dnipro successfully attracted new clients, reduced the cost per inquiry, and strengthened its brand among car enthusiasts in the region.
Field of activity: professional car care: dry cleaning, polishing, application of protective coatings.
Goal: to ensure the impeccable appearance of clients' cars using modern technologies and premium materials.
Task: attracting new clients through advertising on Facebook/Instagram with a primary focus on Direct.
What we implemented:
Content recommendations:
Stories:
Frequency: up to 10 stories per day for regular audience engagement.
Format: real cases "before/after", work process, car care recommendations, audience interactions (polls "What to choose?", "What condition is your car in?").
Direct offers: special promotions or discounts through stories with a call to action ("Message us in Direct for details").
Reels and posts:
Reels: short videos showcasing professional car care. For example: the process of applying ceramic coating or the result after interior cleaning.
Posts: publications with car care tips, explanations of the benefits of protective coatings, client testimonials with photos of their cars.
Recommendations for working with Direct:
Response speed:
Response in Direct no later than 15 minutes after the inquiry.
Availability of scripts for typical requests (price list, services, promotions).
Personalization:
Detailed description of services highlighting their benefits for the client ("Your car will look like new, and the protective coating will keep it for many years").
Offer to schedule a consultation or choose a service package with an individual discount.
Replacement of active advertising campaigns:
Goals of advertising campaigns:
Focus on campaigns aimed at "Engagement" to attract more inquiries in Direct.
Additionally, used campaigns aimed at "Conversion" to collect applications through landing pages.
Creatives for advertising:
Visual examples "before/after" with a description of the work process.
Short videos with client testimonials or demonstration of service results.
Direct call to action: "Message in Direct now to get a free consultation!".
Audience testing:
Local targeting: Dnipro and nearby regions.
Interests: owners of premium cars, auto services, car enthusiasts.
Re-engagement: remarketing for those who have already interacted with the content.
Recommendations for promotions and offers:
Special discounts for new clients with a limited time offer ("Only until the end of the month 20% discount on interior cleaning").
Bonuses for regular clients (every 5th service is free).
Results:
Number of inquiries in Direct: 243
Average conversion to clients: 55%
Average check: 1400 UAH
Cost per inquiry: $3.41
Thanks to the implementation of a comprehensive advertising strategy, effective creatives, and optimization of work with Direct, the detailing studio in Dnipro successfully attracted new clients, reduced the cost per inquiry, and strengthened its brand among car enthusiasts in the region.
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