Promotion of the laser hair removal salon in Kharkiv
Social Media Advertising
Laser Hair Removal Salon
The client reached out for help in solving the problem of filling free slots for laser hair removal services. The main difficulties: high competition and low effectiveness of previous advertising, which brought clicks but did not result in bookings.
What we did:
Conducted in-depth interviews with the target audience (CastDev method) to accurately identify their needs and pain points.
Developed a detailed customer journey focused on increasing conversion.
Wrote a promotion strategy that considered working with a cold audience and remarketing.
Created a Chat-bot to automate responses to inquiries within 5 seconds.
Results:
Budget: $5,920
Number of inquiries: 1,130+
Average cost per inquiry: $5.2
Conversion to booking: 65%+
#target #targetedadvertising #SMM-promotion #Instagram #Advertising #socialmediaadvertising
The client reached out for help in solving the problem of filling free slots for laser hair removal services. The main difficulties: high competition and low effectiveness of previous advertising, which brought clicks but did not result in bookings.
What we did:
Conducted in-depth interviews with the target audience (CastDev method) to accurately identify their needs and pain points.
Developed a detailed customer journey focused on increasing conversion.
Wrote a promotion strategy that considered working with a cold audience and remarketing.
Created a Chat-bot to automate responses to inquiries within 5 seconds.
Results:
Budget: $5,920
Number of inquiries: 1,130+
Average cost per inquiry: $5.2
Conversion to booking: 65%+
#target #targetedadvertising #SMM-promotion #Instagram #Advertising #socialmediaadvertising