Case: Tattoo Studio | Stable Flow of Applications through Instagram

Project
Tattoo studio (without a website).
Geo: Zaporizhzhia.
Goal — attracting clients for sessions through Direct.

Task
Set up an advertising account from scratch.
Create creatives (brief for the designer) that actually convert.
Launch a stable flow of applications.
Reduce the cost per lead.

Challenges
Lack of a website → all conversions through messaging in Instagram Direct.
High competition in the tattoo niche.
"Cold" audience (long decision-making cycle).
Strong dependence on the quality of creatives.

Solution
1. Structure building
Separation of campaigns:
cold audience
retargeting
Interest testing + lookalike.

2. Creative strategy
Launched several formats:
video of the tattoo process
master's work (before/after)
offer creatives ("book today", "discount")
Main focus: emotion + trust.

3. Funnel
Main channel → Direct.

Results
CTR: 1-2%.
CPC: $0.38.
CPL (application): $2 – $4.
Number of applications: 300+

What worked
Video of the process (best CTR).
Real works of the master → trust.
Clear offer ("book today / limited spots").
Advertising in messages → quick contact.

What didn't work
Abstract creatives without works.
"Just beautiful" videos without an offer.
General texts without triggers.

Conclusions
In the tattoo niche, it sells:
visuals
trust
quick contact.

Advertising is effective when:
you show real works
you give a reason to book now.

Pros of the project
Quick results after launch.
Ability to test many creatives.
Direct impact of advertising on bookings.

Cons
Lack of a website complicates scaling.
Some leads are "cold" (need follow-up in messaging).
High dependence on the quality of creatives.

Summary
Managed to build a stable client attraction system.
The key to success — creatives + offer + quick communication.

Ready to replicate the result for your business.