CASE "WHITE GOOSE Outerwear Store"
Social Media Advertising
I have been working with White Goose stores for over 5 years.
Point A:
- Recently created store with 1000 followers.
- 2-3 inquiries per day.
- Few sales.
Over 4 years, we have faced numerous updates on Facebook and bans. Therefore, we had to promote using purchased accounts and an anti-detect browser.
Point B:
- Expansion and opening of stores in Europe.
- +20,000 real followers from advertising.
- 40-50 inquiries per day.
- Cost per inquiry $0.50-$0.70.
- CTR always maintained above 4%, indicating correctly targeted audience, offers, and triggers.
- 3-5 sales per day totaling from 5000 UAH.
Implementation:
1. Launch strategy preparation:
- Conducted detailed analysis of target audience and competitors.
- Audience segmentation by needs and solutions.
- Created creatives for each funnel stage.
2. Advertising account setup:
Since the client lost their Business Manager and Facebook page, we decided to proceed as follows:
- Purchased a Facebook account from an arbitration seller.
- Connected the account to an anti-detect browser.
- Set up proxies.
- Created a new Business Manager and advertising accounts.
- Connected a new bank card.
- Configured advertising campaigns before launch.
Promotion strategy choice:
To maximize sales through the Instagram store, I chose the "Engagement (Messages)" and "Promotions" objectives for some products.
Creatives:
https://drive.google.com/drive/folders/1-M79EI7vfPpAMmaUTIfXE5XkZXQ4tkJk
Screenshots from the ad account (after 4 days of promotion):
- Spent: $128.
- Received: 201 targeted inquiries.
- Average cost per inquiry: $0.64.
- Sales: 5-7 sales per day with an average check from 5000 to 15000 UAH.
Point A:
- Recently created store with 1000 followers.
- 2-3 inquiries per day.
- Few sales.
Over 4 years, we have faced numerous updates on Facebook and bans. Therefore, we had to promote using purchased accounts and an anti-detect browser.
Point B:
- Expansion and opening of stores in Europe.
- +20,000 real followers from advertising.
- 40-50 inquiries per day.
- Cost per inquiry $0.50-$0.70.
- CTR always maintained above 4%, indicating correctly targeted audience, offers, and triggers.
- 3-5 sales per day totaling from 5000 UAH.
Implementation:
1. Launch strategy preparation:
- Conducted detailed analysis of target audience and competitors.
- Audience segmentation by needs and solutions.
- Created creatives for each funnel stage.
2. Advertising account setup:
Since the client lost their Business Manager and Facebook page, we decided to proceed as follows:
- Purchased a Facebook account from an arbitration seller.
- Connected the account to an anti-detect browser.
- Set up proxies.
- Created a new Business Manager and advertising accounts.
- Connected a new bank card.
- Configured advertising campaigns before launch.
Promotion strategy choice:
To maximize sales through the Instagram store, I chose the "Engagement (Messages)" and "Promotions" objectives for some products.
Creatives:
https://drive.google.com/drive/folders/1-M79EI7vfPpAMmaUTIfXE5XkZXQ4tkJk
Screenshots from the ad account (after 4 days of promotion):
- Spent: $128.
- Received: 201 targeted inquiries.
- Average cost per inquiry: $0.64.
- Sales: 5-7 sales per day with an average check from 5000 to 15000 UAH.