Child Rearing Course ROAS 272%

A school that specializes in fashion design training. Average check - $200. Cold sales "straightforward".

What we did:
1. Analyzed the target audience in depth
2. Found meanings and pain points that we addressed in advertising
3. Additionally checked A/B tests of landing pages. Completely changed the landing page. Changed the names of the lessons and explained the author's concept on the website in simple words.

Results:
1. Advertising budget $1762
2. Revenue - $4786
3. ROAS - 272%
4. Landing page conversion - increased from 3% to 7.5%

What worked:
1. We conducted deep analytics of each campaign and each creative throughout the funnel (total leads/qualified leads/invoiced/sales). Accordingly, we clearly saw which creative (even if it seemed more expensive at first glance) provided better conversion to sales and optimal selling price.

2. We completely changed the school's landing page. Made it larger in blocks, added a block explaining the methodology, video of the speaker. Launched the old landing page with the new one in A/B test and thanks to the new landing page reduced the lead cost from $13 to $7.4

And all this is possible thanks to 3 components on which our formula is based:
- deep work on the target audience (customer development, surveys, call listening)
- deep work on the main meanings of the product (why/for what)
- deep work on analytical data on leads and sales (often we set it up ourselves)
- a symbiosis of logic and creativity in decision-making