Another project for a previous client. Similarly, selling a course directly. Average check - $300.
What we did:
1. Analyzed the target audience in more depth
2. Found meanings and pain points that we addressed in the advertising
3. Additionally conducted A/B tests of landing pages. Completely changed the landing page.
Results:
1. Advertising budget $3600
2. Revenue - $1000
3. ROAS - 277%
4. Landing page conversion - increased from 3% to 6.3%
What worked:
1. We conducted deep analytics for each campaign and each creative throughout the funnel (total leads/qualified leads/invoiced/sale). Accordingly, we clearly saw which creative (even if it initially seemed more expensive) provided better conversion to sales and optimal selling price.
2. We completely changed the school's landing page. Made it smaller in blocks, showcased student cases, included all the main benefits of this course that competitors do not have, and more. Launched the old landing page with the new one in A/B testing and achieved twice the conversion of the landing page.
And all this is possible thanks to 3 components on which our formula is built:
- deep development of the target audience (customer interviews, surveys, call listening)
- deep development of the main meanings of the product (why/for what)
- deep development of analytical data on leads and sales (often we set it up ourselves)
- a symbiosis of logic and creativity in decision-making
What we did:
1. Analyzed the target audience in more depth
2. Found meanings and pain points that we addressed in the advertising
3. Additionally conducted A/B tests of landing pages. Completely changed the landing page.
Results:
1. Advertising budget $3600
2. Revenue - $1000
3. ROAS - 277%
4. Landing page conversion - increased from 3% to 6.3%
What worked:
1. We conducted deep analytics for each campaign and each creative throughout the funnel (total leads/qualified leads/invoiced/sale). Accordingly, we clearly saw which creative (even if it initially seemed more expensive) provided better conversion to sales and optimal selling price.
2. We completely changed the school's landing page. Made it smaller in blocks, showcased student cases, included all the main benefits of this course that competitors do not have, and more. Launched the old landing page with the new one in A/B testing and achieved twice the conversion of the landing page.
And all this is possible thanks to 3 components on which our formula is built:
- deep development of the target audience (customer interviews, surveys, call listening)
- deep development of the main meanings of the product (why/for what)
- deep development of analytical data on leads and sales (often we set it up ourselves)
- a symbiosis of logic and creativity in decision-making