Cleaning Service in the USA
Targeted advertising on Facebook and Instagram for Fresh Cleaning NYC
We implemented an effective targeted advertising strategy for Fresh Cleaning NYC — a company specializing in apartment, office cleaning, and deep upholstery cleaning in New York.
What was done:
Creation of segmented audiences: Several target audiences were identified — busy New Yorkers, family couples, business owners looking for regular cleaning or furniture dry cleaning.
Geotargeting: Ads were configured for residents of specific New York districts (Manhattan, Brooklyn, Queens), considering their household needs and behavioral interests.
Creatives emphasizing benefits: Visuals and texts were developed highlighting the company's advantages — deep cleaning, safe products, "turnkey" service, favorable prices for regular clients.
Testing formats: A/B testing of video ads, carousels, and static banners for different audience segments.
Campaign optimization: Continuous adjustment of bids, audiences, and creatives based on analytics, which helped reduce CPA by 32% within the first month.
Pixels and conversions: Installation of Meta Pixel for conversion tracking (website inquiries), creation of custom audiences, and launching retargeting for visitors who did not complete the inquiry.
Results:
Thanks to properly configured targeting, Fresh Cleaning NYC received a steady flow of leads, increased brand awareness in the local market, and a high conversion rate from advertising.
We implemented an effective targeted advertising strategy for Fresh Cleaning NYC — a company specializing in apartment, office cleaning, and deep upholstery cleaning in New York.
What was done:
Creation of segmented audiences: Several target audiences were identified — busy New Yorkers, family couples, business owners looking for regular cleaning or furniture dry cleaning.
Geotargeting: Ads were configured for residents of specific New York districts (Manhattan, Brooklyn, Queens), considering their household needs and behavioral interests.
Creatives emphasizing benefits: Visuals and texts were developed highlighting the company's advantages — deep cleaning, safe products, "turnkey" service, favorable prices for regular clients.
Testing formats: A/B testing of video ads, carousels, and static banners for different audience segments.
Campaign optimization: Continuous adjustment of bids, audiences, and creatives based on analytics, which helped reduce CPA by 32% within the first month.
Pixels and conversions: Installation of Meta Pixel for conversion tracking (website inquiries), creation of custom audiences, and launching retargeting for visitors who did not complete the inquiry.
Results:
Thanks to properly configured targeting, Fresh Cleaning NYC received a steady flow of leads, increased brand awareness in the local market, and a high conversion rate from advertising.
Kremenchug 
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