Clothing store - scaling and optimization of Google Ads

United Kingdom, Cloting store - scaling and optimization of Google Ads
(search + PMax + purchases)

Before (January 1 - February 28, 2025)
Cost: £ 270
Conv. cost: 34
Conv. cost: £ 4,740
ROAS: 17.7

After (March 1 - April 25, 2025)
Cost: £ 680 (+153%)
Conversion: 78 (+129%)
Cost per conversion: £ 10,109 (+113%)
ROAS: 14.9 (> 10 target indicators)

Client's goal - increase sales and revenue while maintaining ROAS above 10. Goal achieved: 2.3 times more orders and 2.1 times more revenue, while ROAS remains significantly above the target level.

Measures taken:
-Expansion of negative keyword list
-Optimization of product feed
-A/B testing by asset groups
-Budget and bid strategy optimization