Google Ads Promotion of services in the beauty industry

Ukraine, Beauty Services

Before (from July 1 to July 31, 2024)
Cost: 2,510 UAH
Leads (Conv): 22
CPL: 113 UAH.

After (August 1 - August 31, 2024)
Cost: 7,191 UAH (+186%)
Leads (Conv): 131 (+490%)
CPL: 55 UAH (-51%)

Client's goal is to reduce CPL while increasing expenses.
Goal achieved: 5× more leads and halving CPL, despite a higher budget.

Measures taken:
- Setup and management of Performance Max campaign
- Asset group optimization
- A/B testing of signals
- Budget and bid optimization