Car parts and accessories - Performance Max

Ukraine, Automotive parts and accessories - Performance Max Scale-up

Before (October 2 - December 31, 2023)
Cost: 112,150 UAH
Orders (Conv): 1,510
Revenue: 1,918,143 UAH
ROAS: 17.1
CPA: 74.4 UAH

After (January 1 - March 31, 2024)
Cost: 157,514 UAH (+40%)
Orders (Conv): 2,906 (+93%)
Revenue: 4,085,261 UAH (+113%)
ROAS: 25.9 (+52%)
CPA: 54.20 UAH (-27%)

Client's goal - increase sales and revenue, improve ROAS.
Goal achieved: almost 2 times more orders, >2 times more revenue, ROAS increased from 17 to 26.

Measures taken:
- Feed optimization
- Audience signal testing
- A/B testing by asset groups