advertising for the service: Business management training

Europe, Business Management Training - Performance Max and Search Campaign Optimization

Before (February 1 - 28, 2025)
Cost: €332
Conversions: 92
Phone Calls: 0
CPA: €3.70

After (March 1 - 31, 2025)
Cost: €626 (+88%)
Conversions: 1,763 (+1,816%)
Phone Calls: 15
CPA: €0.36 (-90%)

The client's goal is to reduce CPA and increase the total number of inquiries. Result: 19 more conversions, and CPA dropped below €1.

Measures taken:
- Testing signal audiences
- A/B testing asset groups
- Updating creative
- Optimizing bids and budget