USA, Financial and Legal Services
Setup and Optimization of Google Search Campaign
Before (May 2 - 31, 2024)
Cost: $580
Leads (Conv): 155
Cost per Lead: $3.74
Clicks: 913
CTR: 5.8%
Conv. rate: 17%
After (Jun 1 - 30, 2024)
Cost: $608 (+5%)
Leads (Conv): 380 (+145%)
Cost per Lead: $1.60 (-57%)
Clicks: 980 (+7%)
CTR: 8.6% (+47%)
Conv. rate: 38.8% (+128%)
The client's goal is to generate more leads while maintaining low expenses and reducing CPL.
Goal achieved: >2.4× more leads and a 57% reduction in CPL with almost the same budget.
Setup and Optimization of Google Search Campaign
Before (May 2 - 31, 2024)
Cost: $580
Leads (Conv): 155
Cost per Lead: $3.74
Clicks: 913
CTR: 5.8%
Conv. rate: 17%
After (Jun 1 - 30, 2024)
Cost: $608 (+5%)
Leads (Conv): 380 (+145%)
Cost per Lead: $1.60 (-57%)
Clicks: 980 (+7%)
CTR: 8.6% (+47%)
Conv. rate: 38.8% (+128%)
The client's goal is to generate more leads while maintaining low expenses and reducing CPL.
Goal achieved: >2.4× more leads and a 57% reduction in CPL with almost the same budget.