Setting up Google Ads for financial and legal services

USA, Financial and Legal Services

Setup and Optimization of Google Search Campaign

Before (May 2 - 31, 2024)
Cost: $580
Leads (Conv): 155
Cost per Lead: $3.74
Clicks: 913
CTR: 5.8%
Conv. rate: 17%

After (Jun 1 - 30, 2024)
Cost: $608 (+5%)
Leads (Conv): 380 (+145%)
Cost per Lead: $1.60 (-57%)
Clicks: 980 (+7%)
CTR: 8.6% (+47%)
Conv. rate: 38.8% (+128%)

The client's goal is to generate more leads while maintaining low expenses and reducing CPL.

Goal achieved: >2.4× more leads and a 57% reduction in CPL with almost the same budget.