Optimization of Google Ad for Auto Repair Service

Ukraine, Auto Services - Lead Generation

Before (from July 1 to July 31, 2024)
Cost: 12,280 UAH
Leads (Conv): 31
CPL: 396 UAH.

After (August 1 - August 31, 2024)
Cost: 18,241 UAH (+49%)
Leads (Conv): 75 (+142%)
CPL: 243 UAH (-39%)

Client's goal - generate more repair requests while reducing CPL.

Goal achieved: 2.4 times more leads and 39% cheaper CPL, even with a higher budget.

Measures taken:
- Setup and management of PMAX campaign
- Asset group optimization
- A/B testing signals
- Budget and bid optimization