Cohort Analysis, user_activity

Cohort and segmentation analysis was conducted to evaluate the number of users on a monthly basis. The average monthly revenue per unique user was calculated, and the most productive month was identified. Data was extracted, key metrics (MRR, ARPPU, LTV, churn) were calculated, and reports were prepared. Result: Analytical insights with visualizations were provided, which allowed for optimizing the allocation of advertising expenses during specific time periods.