E - commerce

**Goal**: achieve sales, KPI - $8 per purchase (budget is limited).

What we did:

- Analyzed markets and competitors.
- Analyzed our website (developed on Prom).
- Developed a strategy and launched advertising, analyzed and made adjustments.

Point B:

First month:
Our budget $350, spent $366 and received 41 purchases at a price of $8.94. (Additionally spent $32 on testing).

Second month:

Reduced the price per purchase to $5.32, while also increasing the number of sales and reducing the budget.
Results for 2 months:

Total spent: $643

Sales: 93

Price per sale: $6.92