Commodity business
Client request and point A:
Niche: seasonal (very) product.
Goal: to obtain quality leads that will make a purchase in the shortest possible time, KPI per lead $6.
What we did:
- We are not the only ones in the Ukrainian market offering this proposal, so we decided to take into account creatives from the USA and launch similar ones.
- By creating good and catchy creatives for 3 key segments and providing a clear unique selling proposition for the season (late autumn), we achieved a good start in the very first week.
Point B:
Our strategy began to be replicated from A to Z (they even copied the text and mistakes in it). Initially, we lowered the price to have a cheaper price than competitors, but later realized that the better option was to stop (and of course launch with this experience in the next season).
Spent: $419.51
Leads: 93
Cost per lead: $4.51
Purchased 71 leads = 152 units of product
Niche: seasonal (very) product.
Goal: to obtain quality leads that will make a purchase in the shortest possible time, KPI per lead $6.
What we did:
- We are not the only ones in the Ukrainian market offering this proposal, so we decided to take into account creatives from the USA and launch similar ones.
- By creating good and catchy creatives for 3 key segments and providing a clear unique selling proposition for the season (late autumn), we achieved a good start in the very first week.
Point B:
Our strategy began to be replicated from A to Z (they even copied the text and mistakes in it). Initially, we lowered the price to have a cheaper price than competitors, but later realized that the better option was to stop (and of course launch with this experience in the next season).
Spent: $419.51
Leads: 93
Cost per lead: $4.51
Purchased 71 leads = 152 units of product
Ukraine 
Available for hire