This presentation was created for the analysis and presentation of Royal Auping's international expansion strategy — a Dutch manufacturer of premium mattresses and beds.
In the project I:
Conducted in-depth research of the company, market, and competitors
Compiled analytical blocks: PESTEL, SWOT, 4P’s, financial analysis
Visualized complex information through charts, tables, and diagrams
Thought through the logic of the structure: from an overview to specific challenges
Highlighted the brand's unique aspects: sustainability, B Corp, innovation
Maintained an aesthetic balance between a business style and visual lightness
In the project I:
Conducted in-depth research of the company, market, and competitors
Compiled analytical blocks: PESTEL, SWOT, 4P’s, financial analysis
Visualized complex information through charts, tables, and diagrams
Thought through the logic of the structure: from an overview to specific challenges
Highlighted the brand's unique aspects: sustainability, B Corp, innovation
Maintained an aesthetic balance between a business style and visual lightness