Comprehensive Internet Marketing Course (Computer Academy IT S

What I studied:
1. Contextual advertising (PPC):
◦ Setting up advertising campaigns in Google Ads.
◦ Keyword selection, creating ads, working with negative keywords.
◦ Analyzing advertising effectiveness, optimizing bids, testing strategies.
2. SEO optimization and web analytics:
◦ Selecting semantic core, internal and external optimization of websites.
◦ Working with meta tags, optimizing content and website structure.
◦ Competitor analysis, link building, improving usability.
◦ Implementing Google Analytics, setting up goals, reports, tracking user behavior.
3. SMM (Social Media Marketing):
◦ Creating promotion strategies, content plans for social networks.
◦ Working with Facebook, Instagram, TikTok, LinkedIn.
◦ Engaging with the audience, writing texts, working with visual content.
◦ Analytics, analyzing statistics, setting up tools for monitoring effectiveness.
4. Targeted advertising:
◦ Setting up advertising campaigns in Facebook Ads Manager (Meta Business Manager).
◦ Defining and segmenting the target audience.
◦ Setting up different types of ads: leads, traffic, conversions.
◦ Analyzing results and optimizing advertising campaigns.
5. Chatbot development:
◦ Creating simple and complex scenarios for chatbots.
◦ Setting up chatbots for Messenger, Telegram, WhatsApp.
◦ Automating responses, integrating with CRM systems.
◦ Optimizing and testing bots to improve effectiveness.

6. Email marketing:
Creating effective email newsletters.
Working with platforms Mailchimp, SendPulse, Unisender.
Segmenting the audience and personalizing emails.
Setting up automated email chains (funnels).
Analyzing newsletter results: opens, clicks, conversions.

Result:
Successfully completed the course with high results, mastering all the main tools of internet marketing for launching and managing projects from scratch.