Course on #targeted advertising from Genius Space

During my training, I mastered all the main aspects of working with #targeted advertising, starting from basic settings and ending with advanced optimization strategies.
Here’s what I specifically learned to do:

Analysis and preparation for launching #advertising:
• Defining the target audience and creating a customer profile.
• Analyzing competitors and their advertising strategies.
• Developing the structure of advertising activities and selecting goals.
Setting up advertising campaigns:
• Working with #Facebook Ads Manager and Business Manager.
• Installing and configuring Facebook Pixel for data collection and conversion tracking.
• Creating and setting up audiences (retargeting, look-alike, cold audiences).
Creating advertising content:
• Writing ad copy, selecting images and videos.
• Creating promo posts and choosing advertising formats (carousels, video ads, collections).
• Verifying the domain and setting up ads through Ads Manager.
Optimization and analysis:
• Launching, monitoring, and optimizing ads.
• Working with analytics to assess advertising effectiveness.
• Optimizing campaigns to reduce costs and increase conversions.
Results:
Successfully completed a course on targeted advertising and gained practical skills for creating, setting up, and optimizing advertising campaigns that actually work.

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