Comprehensive marketing analysis for the production of led - mirrors

To see the entire document, go inside the case and click on the link on the right, at the top under "Details".

A lot of work was done here, where I immersed myself in the product and marketing of the business to the maximum. After this work, the client said that they know about their target audience even more than necessary. The only things not done were competitive analysis and finding the blue ocean for the product. The work was done in 2019, so it is in Russian.

What was done:

- Target audience analysis broken down into blocks: demographics, situations in which they buy, motivation for purchase, fears, desires, target audience pain points.
- A bunch of non-obvious objections were found (29 in total) and a plan on how to address them with content was developed.
- Product line was worked on (lead magnet options, main offer, premium offer, upsell or cross-sell).
- Comprehensive offer developed to address customer concerns/questions that may arise before, during, and after the purchase of the product. The target audience sees that they are being taken care of.
- Partial development of a "sense map" that the client later conveyed to the target audience in content on social media and the website.
- Only after all this was a content strategy developed, knowing exactly what to talk about and show to resonate with the audience, resulting in more conversions, orders, and active subscriptions. As a bonus, I visually demonstrated to the client how to create more enticing headlines.

You can only do a part of this, or you can do much more research if you wish.